Film with purpose. Publish with precision. Measure, refine, repeat.
You pour heart, soul, and marketing budget into quality videos, yet prospects still ghost you like it’s a bad first date. Without a purpose‑built video system, attention is fleeting, trust evaporates, and growth stalls. That’s money blowing right out the window.
It’s not you—it’s the missing system between story, distribution, and measurement.
I’m Shawn Fernandez—end-to-end video creative turned growth strategist. I traded awards for outcomes because beautiful footage means nothing if it doesn’t move the bottom line.
Today I partner with owners and CMOs who are tired of “spray‑and‑pray” video. Together, we build content engines that sell, scale, and serve—so you can grow on purpose, not by accident.
When you know exactly what you need — a product launch, a corporate announcement, or a high-stakes campaign — we handle the details, protect your vision, and deliver flawless execution.
Not sure what kind of video will actually move the needle? We’ll dig into your business, uncover your story, and design a solution that connects with your audience and drives action.
For businesses that need consistent visibility, we build Strategic Video Content Systems: monthly planning, batch production, multi-platform optimization, and performance tracking that makes your investment smarter over time.
Every client begins in a different place. Our job is to help you move further, faster.
Consistent, on‑brand content positions you as the obvious answer in your niche.
Warm prospects, close faster and buy bigger when the story hits home.
Clients feel seen and understood, so they stay—and tell their friends.
*Side‑effect: sudden influx of thank‑you emails.
We kick things off with a no‑pressure discovery call, dig into goals, audience pain, and competitive gaps, then shape a Story Blueprint that marries emotion to ROI. Strategy first, always—that’s the difference between “nice video” and “nice spike in revenue.”
My crew captures the footage, polishes the edit, and slices the content into platform‑ready assets. Then we deploy it where your buyers actually hang out—website, socials, email—so every frame starts earning its keep from day one.
We track the numbers that matter (leads, sales, retention), tweak what needs tweaking, and feed fresh insights back into the system. The result? Video that keeps working 24/7 while you focus on the parts of the business that light you up.
Film with purpose. Publish with precision. Measure, refine, repeat.
The clarity piece. We lock your message, audience, offers, channels, and the exact problems your buyers need solved—then map the assets that will do it. Approvals speed up, teams align, and every frame points at revenue. No more guesswork—just a plan you can feel working.
This is your production shoot day(s) engineered for maximum yield. We design scenes to harvest a brand film + testimonials + FAQs + short reels + case-study beats in one efficient run. On set, we work like a documentary crew with a commercial brain—stacking moments that can stand alone and stitch together. Hell-yeah factor: One shoot. A library of assets. Months of mileage.
Where raw footage becomes results. We shape stories, build multiple cuts, and tailor deliverables for website, YouTube (long-form), Shorts/Reels/TikTok, LinkedIn, email, sales decks, and broadcast. Expect platform-ready aspect ratios, captions/subtitles, hooks, SEO titles/descriptions, clean sound mixes, and brand-true color. We version, test, and iterate so every channel gets its best performer. Hell-yeah factor: Your content doesn’t just look good—it earns across every channel.
We track what matters (qualified leads, sales velocity, retention), not vanity views. Then we tune creative, placement, and messaging so wins stack—and keep stacking. Decisions without the drama—and a graph that heads north.
Perfect. Strategy is my favorite subject—class starts on the discovery call.
If a Ferrari sits in neutral, it’s not the car, it’s how it’s driven. Let’s shift gears.
of emails with video than those without
in e-commerce purchases when accompanied with product videos
use video as a marketing tool (all time high since tracking in 2016)
attribute sales directly to their video marketing efforts
