Video Strategy Blueprint
You need a plan before the next investment.
A focused project to document your narrative, campaign roadmap, distribution priorities, and measurement plan.
$3,800–$6,400 per project
3–4 weeks · One-time engagement
Video strategy · Dallas–Fort Worth & beyond
A clear plan for what to make, where to use it, and how to measure it. Strategic video guidance for marketing leaders, with production through CRM Studios when the work calls for it.
Shawn Fernandez · 30 years in production, now helping marketing teams connect the story to the work.
Selected production work with CRM Studios
Does this sound familiar?
Your team has invested time, budget, and effort in video. The next decision should be easier to explain than “we need more content.”
The work starts by connecting your brand’s story to the questions buyers need answered, then giving each video a clear role.
Assets accumulate, but the team can’t say which buyer decision each one supports.
The video gets made before anyone decides where and how it will be used.
You can see views and engagement. You still need to decide what to change or make next.
The approach
Story Architecture maps your brand’s narrative to your buyer’s decision journey. It gives your team a framework for deciding what to create, how the pieces connect, and what to measure.
Understand your audience, the questions holding them back, and the business goals the video needs to support.
Build the narrative, prioritize the assets, and plan production and distribution together.
Review performance with your team and use it to inform the next campaign decision.
A short introduction
Where are you today?
Start with the gap in your operation. Each engagement has a different level of involvement, with scope and pricing you can review before we talk.
You need a plan before the next investment.
A focused project to document your narrative, campaign roadmap, distribution priorities, and measurement plan.
$3,800–$6,400 per project
3–4 weeks · One-time engagement
Your team executes. You want ongoing guidance.
An outside perspective for campaign planning, script reviews, and the creative decisions that come up between meetings.
$1,300–$2,100/month
Quarterly terms · 5–8 hours/month
You need someone to help lead the program.
Embedded planning, production coordination, and performance review alongside your marketing lead.
$3,000–$4,700/month
Six-month minimum · Production additional
Introductory pricing for the first three clients across these new service engagements. Your scope and fee are confirmed before you commit.
Compare the engagements →
The person behind the plan
I spent three decades in production learning what it takes to bring a story to life. Now I help marketing leaders make the decisions around that work: what to make, why it matters, and how to put it to use.
I lead content strategy and post-production at CRM Studios in Dallas, where I’ve worked alongside the team for nearly 20 years. That production experience stays close to the strategy.
More about my work and background →From CRM Studios client work
These clients describe the production partnerships behind my experience.
“They just have a way of making everyone feel at ease while getting the exact content we are there to shoot.”Caliber Health Solutions · On working with CRM Studios
“They make us look good. With over 200 stores spread out nationwide, video allows us to reach everyone at the same time”Dillard’s · On working with CRM Studios
Before we talk
The engagement adds video strategy and guidance around the team you have. Advisory supports your team’s decisions; Leadership adds planning and coordination. We define responsibilities before starting.
That’s a useful place to begin. We can look at the assets you already have, how they’re being used, and what is missing before deciding what new production makes sense.
No. Advisor and Leadership cover their agreed strategy scope. Filming, crew, editing, and other production deliverables are scoped separately. Each service page explains the commitment and pricing.
Start with a conversation
Bring the goals, the work already in place, and the decisions you’re facing. We’ll use a 45-minute Discovery Session to discuss fit and the right level of support.
The contact form starts the conversation. We’ll arrange a time from there.