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Good videos used too early.
You know why you made the case study. The question is when it helps most. A buyer comparing options may need it more than someone hearing your name for the first time.
A clear plan for what to make, where to use it, and how to measure it. Strategic video guidance for reaching customers, candidates, and employees, with production through CRM Studios when the work calls for it.
Shawn Fernandez · 30 years in production, now helping marketing teams connect the story to the work.
Your team has invested time, budget, and effort in video. The next decision should be easier to explain than “we need more content.”
The work starts with the questions your audience needs answered, whether they’re evaluating your service, considering a job, learning a task, or trying to understand a company decision.
You know why you made the case study. The question is when it helps most. A buyer comparing options may need it more than someone hearing your name for the first time.
A clip can spark interest in the feed. The full walkthrough might be more useful on the service page or in a sales follow-up, where buyers are already asking how it works.
You can see views and engagement. You still need to decide what to change or make next.
Story Architecture connects your company’s story to the questions and decisions of the people you need to reach. It gives your team a framework for deciding what to create, how the pieces connect, and what to measure.
Understand your audience, the questions holding them back, and the business goals the video needs to support.
Build the narrative, prioritize the assets, and plan production and distribution together.
Review what people understood, how the content was used, and what your team should change next.
Selected frames from the CRM Studios reel. Three decades of production experience informs every plan we build.
Send it my way. I’ll work with you and the team at CRM Studios to scope the project and put together a quote. I’ll stay involved as producer and director as we make it. Your production contract will be with CRM Studios.
Request a Discovery SessionStart with the gap in your operation. The work can support customer campaigns or internal needs such as training, recruiting, onboarding, culture building, and leadership alignment. Choose the level of involvement, with scope and pricing you can review before we talk.
You need a plan before the next investment.
A focused project to document your narrative, campaign roadmap, distribution priorities, and measurement plan.
Your team executes. You want ongoing guidance.
An outside perspective on customer and employee communication, scripts, and the creative decisions that come up between meetings.
You need someone to help lead the program.
Embedded planning, production coordination, and performance review, working with marketing and the internal teams involved.
I spent three decades in production learning what it takes to bring a story to life. Now I help marketing leaders make the decisions around that work: what to make, why it matters, and how to put it to use.
I lead content strategy and post-production at CRM Studios in Dallas, where I’ve worked alongside the team for nearly 20 years. That production experience stays close to the strategy.
“When we connected with CRM Studios, I knew that we had a long-term partner. Shawn and Scott have helped us tremendously.”
“They make us look good. With over 200 stores spread out nationwide, video allows us to reach everyone at the same time”
“Shawn and his team did an exceptional job bringing our patient’s story to life. From beginning to end, they approached her journey with compassion, professionalism, creativity, and genuine care.”
“Your great job made my job easier – which is why you are my first and second choice!”
The engagement adds video strategy and guidance around the team you have. Advisory supports your team’s decisions; Leadership adds planning and coordination. We define responsibilities before starting.
That’s a useful place to begin. We can look at the assets you already have, how they’re being used, and what is missing before deciding what new production makes sense.
No. Advisor and Leadership cover their agreed strategy scope. Filming, crew, editing, and other production deliverables are scoped separately. Each service page explains the commitment and pricing.
Bring the goals, the work already in place, and the decisions you’re facing. We’ll use a 45-minute Discovery Session to discuss fit and the right level of support.
The contact form starts the conversation. We’ll arrange a time from there.