I work as your video strategy partner — Story Architecture and operational systems for marketing leaders at $5M–$50M companies — without adding headcount or another vendor relationship to manage.
You’ve got a marketing team. You’ve got a budget. You’ve got videos — maybe a lot of them. What you don’t have is the system that turns all of it into pipeline.
The gap isn’t the camera work. It isn’t even the strategy in isolation. It’s Story Architecture — the methodology that maps your brand’s narrative to your buyer’s decision journey, so every video asset earns a specific job on the path to revenue, not just a position in the feed.
Production delivers content. Strategy delivers plans. The accountability for what connects them — story to sales stage to measurable outcome — gets left in the middle.
I help build something that owns that middle.
Services & engagement options
As your video strategy partner, every path delivers the same outcome: video that works for your business as a system — built on Story Architecture, connected to revenue and measurable ROI.
Engagements are scoped to your organization’s goals. Investment is discussed in your Discovery Session.
When your Strategic Video Leadership or Video Strategy Advisor engagement calls for production, shoots run through CRM Studios — the same Dallas studio behind nearly 20 years of my client work.
Most strategists hand off production to a team they’ve never run. I don’t. The person setting your content strategy is the same person on set. That’s not common. That’s the point.
No finger-pointing when something goes sideways. No weeks lost getting a new crew up to speed on your brand.
The person doing the thinking is in the room during the shoot. Nothing gets lost between strategy and execution.
Nearly 20 years of production infrastructure. Not a network of freelancers. A real studio, a standing crew, and a system enterprises have never turned off.
$5M–$50M companies with real pipelines, real sales cycles, and a marketing team stretched too thin to own video strategy in-house. Executive-level thinking without the executive-level headcount.
Multi-location practices. Healthcare technology. Physician workforce. Government-funded programs. A partner who doesn’t know this world will learn it at your expense. I’ve spent years inside it.
Legal, financial advisory, architecture, consulting. Expertise-heavy businesses where video should build trust long before the first sales call. Done right, it shortens cycles and closes bigger.
A 45-minute conversation — not a pitch. We’ll walk through where your video efforts are today, where you want revenue to go, and whether I’m the right person to help you get there. If I’m not, I’ll tell you.
No hard sell. No PowerPoint. No next-step landmine. Strategy is my favorite subject — class starts on the call.
One-time strategic engagement.
Foundational clarity before the next investment.
CMOs, Marketing Directors, and executives who need a documented strategic foundation before committing production dollars — or before scaling a video program that isn’t delivering measurable ROI.
Half-day or full-day discovery intensive with your team
Audience, offer, and competitive analysis
Story Architecture framework for your brand — the narrative structure your video content will be built on
Campaign roadmap with funnel mapping (awareness → consideration → decision)
Distribution and measurement plan
30-day follow-up session to support execution
A documented, executable strategy — with the Story Architecture and operational roadmap your team can run with, or hand to a production partner to execute. You’ll know exactly where your video investment should go next, and why.
Ongoing advisory.
An outside strategic voice that keeps your video investment protected and accountable.
CMOs and Marketing Directors with internal teams who want an outside strategic partner pressure-testing campaigns, protecting production dollars from content that’s misaligned with revenue goals, and keeping video ROI accountable to leadership — without full embedded involvement.
Fewer wasted production dollars. A strategy that defends itself in front of your leadership team. Someone with 30 years of production and strategic experience reviewing direction before it costs you to find out it was wrong.
Embedded strategic leadership.
Story Architecture. Production through the team at CRM Studios.
$5M–$50M companies in Dallas-Fort Worth and nationally that need executive-level video strategy — Story Architecture, production accountability, and performance measurement — without hiring a full-time CMO or VP of Content. One accountable partner. No vendor coordination. No vision lost in translation.
Story Architecture embedded inside an operational system — with one accountable partner who owns the narrative, the production, and the results. Dillard’s has run a version of this system for nearly 20 years. Willis Knighton started in 2007 and never stopped. Most strategists hand you a plan and leave. I help run the operation.
