Google just flipped the script—again.
And if you’ve been feeling the tremors in your organic traffic, you’re not imagining things. The rollout of Google’s AI Overview feature has sent a clear message to creators, marketers, and businesses alike: the rules of the game have changed, and the prize—visibility—is harder to claim than ever before.
But here’s the thing. While this shift is unsettling, it’s not a death sentence for your brand. In fact, it’s a massive opportunity in disguise. And the secret weapon? Video content.
Let’s unpack how you can ride this wave of change instead of being swallowed by it—and why video is your life raft in an increasingly AI-shaped ocean.
What Are Google’s AI Overviews—and Why Should You Care?
Imagine pouring your heart into content, hitting “publish,” and then… crickets. Not because your content isn’t good—but because Google now answers user queries without ever sending them to your site.
That’s AI Overviews in action: AI-generated summaries that show up above traditional search results. Users get the answer. You get ghosted. Brutal.
A recent study showed sites could lose up to 25% of their organic traffic due to this feature. Publishers stand to lose over $2 billion in ad revenue annually. And here’s the kicker—Google’s being tight-lipped about how this system ranks and selects sources. Welcome to the algorithmic Wild West.
Why Traditional SEO Isn’t Enough Anymore
It used to be simple: write high-quality content, optimize for the right keywords, and build backlinks. But now? That playbook’s outdated.
With AI Overviews pulling info from multiple sources and re-packaging it in one neat box, your carefully crafted blog might not even get a glance. The game isn’t about being the most clickable anymore—it’s about being the most referenceable.
You need to create content that the algorithm sees as so authoritative, so engaging, and so uniquely valuable, it can’t help but include you in the mix.
And that’s where video steps in.
Why Video Content Is More Important Than Ever
Let’s not sugarcoat it: people are done reading walls of text. The average attention span is now less than a goldfish’s. People want fast, immersive, and emotional content—and that’s exactly what video delivers.
Here’s why video is your AI-era superpower:
Higher Engagement: Video captures attention and keeps it. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading text.
Multi-Channel Optimization: Videos rank on Google, but they also thrive on YouTube (the world’s second-largest search engine), Instagram, TikTok, LinkedIn, and even inside emails.
Voice Search Ready: Videos, especially those with transcripts and voiceover, are perfectly aligned with how users interact with AI and voice assistants.
Increased Dwell Time: Google LOVES when people stay on your site. Video boosts dwell time like nothing else.
Crafting a Winning Video Strategy (Without Burning Out)
You don’t need a Hollywood budget or a full production crew to get started. What you do need is a smart, repeatable system.
Step 1: Start With Evergreen Pillar Topics
Think of the most common questions your audience asks. Start with those. They’re gold for both human users and AI systems.
Step 2: Script for Emotion and Value
Channel your inner Wes McDowell: make it human. Script with empathy. Speak directly to the viewer’s pain points, then offer clear solutions.
Step 3: Use AI—but Don’t Rely on It Alone
Tools like Runway and Veo can help you generate content faster. But it’s your unique voice and insights that will set your video apart. Think Haley Slade’s personal, authentic style—relatable, trustworthy, and driven by connection.
Step 4: Optimize Like a Pro
Include transcripts. Add subtitles. Use keyword-rich video titles and descriptions. Embed videos in relevant blog posts. And don’t forget schema markup—it’s a key piece of getting your videos referenced by AI.
Distribution Is Everything: Think Beyond Google
The smartest brands aren’t waiting around for Google to notice them. They’re creating video content and pushing it across all channels:
YouTube Shorts & TikTok for discoverability.
Instagram Reels for personality and reach.
LinkedIn video posts for authority building.
Email marketing with embedded video for engagement.
Your website to increase time on page and reduce bounce.
Repurpose one great video across all these formats, and you’ve multiplied your presence without multiplying your workload.
Stay Agile: Monitor, Analyze, and Adjust
This is not the time to go on autopilot. Set up performance dashboards using tools like Google Analytics, TubeBuddy, or VidIQ. Track which videos are pulling their weight and which need a refresh.
Also: pay attention to what AI is pulling into Overviews. Are your competitors being referenced? Study their structure, tone, and content depth—and do it better.
You Can’t Afford to Sit This One Out
The old SEO world is fading, but the next chapter is being written—and you have a pen.
Video is no longer a nice-to-have. It’s your differentiator. It’s your story told in motion. It’s your credibility, your value, your essence—communicated in a format that both people and AI can understand.
So if you’re sitting there wondering, “How do I make sure I’m still seen in 2025?”—this is how.
Need Help Getting Started?
That’s where we come in. At CRM Studios, we’ve been producing high-impact video strategies for over 25 years. Whether you need a brand story video, explainer animations, or a full-funnel video series, we help you stand out and stay relevant—even when algorithms change overnight.
We make sure your content gets noticed, remembered, and shared—not buried in the algorithmic noise.
Final Thoughts: This Is Your Moment to Lead
Google’s AI Overviews may have changed the rules, but they haven’t changed the goal: to be seen, trusted, and chosen.
Embrace the change. Leverage your voice. Lead with video.
You’ve got this—and we’ve got your back.
FAQs
Q1: What are Google’s AI Overviews?
AI Overviews are AI-generated summaries shown at the top of search results. They give users fast answers without needing to click through to other sites.
Q2: How does video help with AI-driven search visibility?
Videos are more engaging, more likely to be referenced, and often show up in visual SERP features, giving you a competitive edge.
Q3: Can I create effective videos without a big budget?
Absolutely. Start with a smartphone, a clear message, and simple editing tools. AI tools can also help streamline the process.
Q4: How should I optimize my videos for search?
Use keyword-rich titles and descriptions, include transcripts, add schema markup, and embed them across your website and channels.
Q5: How can CRM Studios support my video strategy?
We create custom, high-quality video content that amplifies your message, aligns with SEO goals, and boosts engagement across platforms.
