A focused strategy project
Know what your next video investment should do.
Leave with a documented video strategy: the story to tell, the buyers to reach, and a campaign roadmap your team can put to work.
Video Strategy Blueprint · Shawn Fernandez
What you get
A plan you can put in someone’s hands.
Before you approve another shoot, get clear on the job it needs to do. The Blueprint connects your brand’s narrative to the decisions your buyers make, then turns that thinking into a practical production and distribution plan.
- Discovery intensiveA half-day or full-day working session with your team to understand goals, buyers, and the work already in place.
- Audience, offer, and competitive analysisA review of who you need to reach, what you offer, and the alternatives your buyers consider.
- Story ArchitectureA narrative framework that maps your brand’s story to your buyer’s decision journey.
- Campaign roadmapVideo priorities and funnel mapping across awareness, consideration, and decision.
- Distribution and measurement planWhere the content will be used and which measures will help your team assess it.
- 30-day follow-upA session after delivery to support your team as it puts the strategy to work.
How we work
A focused path to a usable plan.
Discover
We work through your goals, current assets, audience, and constraints.
Build the framework
I develop the narrative structure, campaign priorities, and measurement plan.
Put it to work
Your team receives the documented roadmap, with a follow-up session after delivery.
Built with production in mind.
My 30 years in production inform the questions behind the plan: what can your team actually make, where will it be used, and what does it need to accomplish? The strategy is written for the people who have to execute it.
Scope & pricing
Scope first. Then a clear project fee.
The launch range covers the strategy engagement and its documented deliverables. The final fee reflects the discovery format, stakeholders, and depth of analysis your organization needs.
What sits outside the fee
Filming, editing, and production execution are scoped separately. You can take the Blueprint to your own team or a production partner.
Video Strategy Blueprint · Launch rate
one-time project
One-time engagement. Delivery is planned over 3–4 weeks, followed by the 30-day follow-up session.
Your exact scope and fee are confirmed in a written proposal before you commit.
Schedule a Discovery SessionIntroductory pricing for the first three clients across these new service engagements. The launch rate is confirmed in your proposal and honored through your initial contracted term. Any renewal pricing is discussed before you renew.
Before you decide.
Do I have to use CRM Studios for production?
No. The Blueprint is a documented strategy your internal team or chosen production partner can execute. Production through CRM Studios can be discussed separately.
Is this just a workshop?
The intensive starts the work. The engagement also includes analysis, the narrative framework, campaign roadmap, distribution and measurement plan, and the follow-up session.
Can you help after the Blueprint is delivered?
Yes. Video Strategy Advisor provides ongoing review and guidance. Strategic Video Leadership adds involvement in planning, production coordination, and reporting.
Let’s look at the decision behind your next shoot.
Tell me what you’re planning, what you’ve already tried, and where the uncertainty sits. We’ll use the Discovery Session to decide whether the Blueprint is the right next step.
Schedule a Discovery SessionStart with the contact form. We’ll arrange a 45-minute conversation about fit and scope.
Looking for a different level of support?