Blog
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How Much Should Your Marketing Team Budget for Video in 2027?
Every fall, someone asks what last year’s video spending accomplished. Here’s how to build a 2027 video budget from the work your videos need to do.
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How a Father, an Architect, and a Film Studio Built a Career
It was written into the design of the building I’ve worked in for sixteen years. I just didn’t really appreciate how much my father helped write it. Until…
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The Mission Statement Nobody Was Supposed to Read
Cameron Crowe wrote it at 1 AM. The machine laughed Jerry out of the building. Thirty years later, the question he was really asking hasn’t changed.
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Selling Was Never Supposed to Feel Like This
Selling Was Never Supposed to Feel Like This On the word we corrupted, the system that fed on itself, and why the transaction was always supposed to be…
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AI just split the video market in two. Most marketing teams are investing in the wrong half.
If you’ve been quietly wondering which of your video investments is actually moving the business — you’re not alone, and you’re not failing. The data I’ve been watching…
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AI Search Revolution: Why Video Content Is Your Secret Weapon
Google just flipped the script—again. And if you’ve been feeling the tremors in your organic traffic, you’re not imagining things. The rollout of Google’s AI Overview feature has…
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