Ongoing strategic guidance
Give your team a second set of experienced eyes.
Keep your video plans under review as the work moves forward. Get an outside strategic partner for campaign decisions, script feedback, and the questions that surface between planning sessions.
Video Strategy Advisor · Shawn Fernandez
What you get
Keep the strategy in the conversation.
Your team has work to ship. The next campaign, script, or production brief can pull attention away from the bigger plan. The Advisor engagement creates a regular place to review direction before more time and budget go into it.
- Monthly strategy callA recurring conversation about priorities, active campaigns, and the decisions ahead.
- Quarterly planning sessionA deeper review of direction and the next quarter’s work.
- Async creative reviewFeedback on content, scripts, and campaigns between scheduled sessions.
- Support for key decisionsAccess for the creative and strategic questions that need an outside perspective.
- Written directional notesFeedback your team can refer to and use on active projects.
How we work
A regular rhythm for better decisions.
Set priorities
We identify the campaigns, decisions, and review needs that matter most.
Review the work
Your team shares plans and creative for feedback within the agreed monthly scope.
Reassess quarterly
We revisit the direction and adjust priorities as your needs change.
Review that draws on the set.
I’ve spent 30 years in production. That experience helps me review a script or campaign with the practical work in view: the shoot it requires, the choices it leaves the editor, and how the finished content will be used.
Scope & pricing
A defined place for ongoing guidance.
The monthly fee reflects the review volume, campaign complexity, and access your team needs. We agree on priorities and boundaries before work begins.
What sits outside the fee
This engagement covers strategy and review. Filming, editing, campaign execution, and embedded team leadership are outside the retainer and can be scoped separately.
Video Strategy Advisor · Launch rate
per month
Quarterly terms. At the launch range, the initial three-month commitment is $3,900–$6,300. Scope is planned around 5–8 hours per month.
Your exact scope and fee are confirmed in a written proposal before you commit.
Schedule a Discovery SessionIntroductory pricing for the first three clients across these new service engagements. The launch rate is confirmed in your proposal and honored through your initial contracted term. Any renewal pricing is discussed before you renew.
Before you decide.
Do we need a Blueprint first?
Not necessarily. If you already have a usable strategic foundation, we can discuss starting with advisory. If the foundation is missing, the Blueprint may be the better first step.
Does async access mean unlimited availability?
No. Calls, reviews, written feedback, and between-meeting access sit within the agreed scope of 5–8 hours per month. We’ll agree on review priorities and availability in your proposal.
Will you manage our team or production?
The Advisor is a guidance and review engagement. If you need someone involved in team coordination, production planning, and reporting, consider Strategic Video Leadership.
Bring the campaign you’re trying to get right.
We’ll talk through your team, the work in progress, and where an outside perspective would help. The Discovery Session is the place to work out whether advisory fits.
Schedule a Discovery SessionStart with the contact form. We’ll arrange a 45-minute conversation about fit and scope.
Looking for a different level of support?