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Field Notes

Observations in the field, thoughtful insights, and other musings.

How a Father, an Architect, and a Film Studio Built a Career

It was written into the design of the building I’ve worked in for sixteen years. I just didn’t really appreciate

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The Mission Statement Nobody Was Supposed to Read

June 16, 2026 No Comments

Cameron Crowe wrote it at 1 AM. The machine laughed Jerry out of the building. Thirty years later, the question he was really asking hasn’t changed.

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Selling Was Never Supposed to Feel Like This

June 11, 2026 No Comments

Selling Was Never Supposed to Feel Like This On the word we corrupted, the system that fed on itself, and why the transaction was always

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AI just split the video market in two. Most marketing teams are investing in the wrong half.

May 12, 2026 No Comments

If you’ve been quietly wondering which of your video investments is actually moving the business — you’re not alone, and you’re not failing. The data

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AI Search Revolution: Why Video Content Is Your Secret Weapon

June 6, 2025 No Comments

Google just flipped the script—again. And if you’ve been feeling the tremors in your organic traffic, you’re not imagining things. The rollout of Google’s AI

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From Stage Fright to Spotlight: How to Overcome Public Speaking & On-Camera Anxiety

February 23, 2025 No Comments

Imagine this. You’re about to step onto a stage, or maybe you’re staring into the cold, judgmental eye of a camera lens. Your palms sweat, your voice tightens, and your brain decides now is the perfect time to forget every single word you planned to say. Sound familiar? You’re not alone.

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The Art of Messaging: Why Video Production Can Sometimes Miss the Mark

September 18, 2024 No Comments

Many video production companies become so engrossed in the artistry and technical aspects of their craft that they often lose sight of the core message

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