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Field Notes

Observations in the field, thoughtful insights, and other musings.
Man in glasses studying footage at a video edit suite, framed by a film-strip collage

How Much Should Your Marketing Team Budget for Video in 2027?

Every fall, someone asks what last year’s video spending accomplished. Here’s how to build a 2027 video budget from the work your videos need to do.

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Two men in front of architectural drawings, title card for How a Father, an Architect, and a Film Studio Built a Career

How a Father, an Architect, and a Film Studio Built a Career

June 19, 2026 No Comments

It was written into the design of the building I’ve worked in for sixteen years. I just didn’t really appreciate how much my father helped

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Illustration of a desk with papers and a lamp late at night, for The Mission Statement Nobody Was Supposed to Read

The Mission Statement Nobody Was Supposed to Read

June 16, 2026 No Comments

Cameron Crowe wrote it at 1 AM. The machine laughed Jerry out of the building. Thirty years later, the question he was really asking hasn’t changed.

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One hand passing a gold coin to another, illustrating the transfer of trust

Selling Was Never Supposed to Feel Like This

June 11, 2026 No Comments

Selling Was Never Supposed to Feel Like This On the word we corrupted, the system that fed on itself, and why the transaction was always

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Title card: AI just split the video market in two. Most marketing teams are investing in the wrong half.

AI just split the video market in two. Most marketing teams are investing in the wrong half.

May 12, 2026 No Comments

If you’ve been quietly wondering which of your video investments is actually moving the business — you’re not alone, and you’re not failing. The data

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Person using an AI chat assistant on a digital interface

AI Search Revolution: Why Video Content Is Your Secret Weapon

June 6, 2025 No Comments

Google just flipped the script—again. And if you’ve been feeling the tremors in your organic traffic, you’re not imagining things. The rollout of Google’s AI

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Professional camera recording a news-style interview

From Stage Fright to Spotlight: How to Overcome Public Speaking & On-Camera Anxiety

February 23, 2025 No Comments

Imagine this. You’re about to step onto a stage, or maybe you’re staring into the cold, judgmental eye of a camera lens. Your palms sweat, your voice tightens, and your brain decides now is the perfect time to forget every single word you planned to say. Sound familiar? You’re not alone.

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SHAWN FERNANDEZ

VIDEO CONTENT STRATEGIST

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